making a bank the relevant and meaningful choice to a young target group
The bank and insurance company Länsförsäkringar have difficulties in reaching the user segment 18- to 25-year-olds. Our mission was to, in collaboration with another company of our choice, design a digital product that helps Länsförsäkringar bring out values that speak to our young adults.
The design team consisted of me, Amanda Lundin, Sofia Bergström, Tommy Säl, Stina Langenius, Kasper Larcombe-Tronstad.